From TV to TikTok: New audiovisual formats to communicate about science
نویسندگان
چکیده
This paper shows how ten television news programs use TikTok to disseminate science news, analyzing the platform's own language is applied. Through application of an evaluation checklist, adaptation content analyzed and audiovisual opportunities offered by this social network are assessed. The results show that short videos produce greater interaction with users channel profiles not sufficiently taking advantage particular allows.
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ژورنال
عنوان ژورنال: Comunicación y sociedad (Guadalajara)
سال: 2023
ISSN: ['0188-252X', '2448-9042']
DOI: https://doi.org/10.32870/cys.v2023.8441